April 21, 2006
Buoyed by good overseas enquiries for its two-year-old holistic and wellness centre Sanjeevanam, FMCG group Cholayil, which has Medimix as its flagship brand, is keen on entering Dubai and London. It also plans to have a national presence through the franchisee mode in a big way.
“We have got a good response to our wellness concept abroad. Last year, we applied for a licence for an entry into the Dubai Health City and are awaiting approval. We are also mulling setting up a wellness clinic in London,” Cholayil director A V Anoop told ET.
The group, which also plans to foray into the hospitality business, at present runs its wellness clinics providing treatment in ayurveda and naturopathy in addition to a restaurant where only “satvik (holistic) food is offered as the rajakiyam meal”.
These wellness clinics and restaurants will be based on naturopathic principles, as the food that is served will be devoid of any masala, oil or other ingredients considered harmful to health,’’ he said adding that the wellness clinics would offer ayurvedic and naturopathic expertise.
Mr Anoop said once the third Sanjeevanam centre comes up at the heart of the city later this month, it would go for a national rollout. “We are considering franchisee arrangement everywhere. First we want to be available nationally for which talks are on.
Once the franchisee network takes shape, our pan India presence will be possible,” said Mr Anoop.
The Cholayil Group, which had an in-patient facility at Mogappair in the city, proposed to set up a master facility in every state that would help “standardise the service” besides providing “star class facilities at affordable prices.”
The group has five categories for its wellness venture, that will call for an investment between Rs. 5-50 lakh. “No matter where we set up a franchise centre, trained technical manpower will be provided by us for a price,” he said.
Mr Anoop said that once the third Sanjeevanam centre comes up at the heart of the city later this month, it would go national within three months with a portfolio of products. through a franchisee arrangement.”
For this, it even has brought strategic expertise on its board.”No matter where we set up a franchise center, trained technical manpower will be provided by us for a price,” he added.
We have a good market share and as our survey to pick up the feedback showed the need to change and get contemporary, we decided to overcome the ‘mother’s brand’ tag.”