For Dry Skin - The Hindu

July 06, 2006

Cholayil has launched a new variant of its flagship soap brand, Medimix, for consumers with dry skin. Medimix for Dry Skin is a transparent green bar containing a unique combination of the purest and finest grade vegetable glycerine and the time tested ayurvedic formulation of Lakshadi oil. This effectively moisturises dry skin and helps reduce itches and cracks caused by dryness. Traditionally handmade in a non-alcoholic base, the new variant has a natural fresh fragrance and superior lather.

The product is priced at Rs. 24 for 125 gm and Rs. 16 for 75 gm.