Medimix relaunched in new design - Economic Times

March 22, 2006

Medimix, the flagship soap brand of Cholayil Pvt Ltd, has been re-launched in a new design and packaging and is being supported with a new advertising campaign.

The new look Medimix comes in a contemporary packaging with user friendly smooth edges and in a pouch to retain its freshness and natural goodness, a company statement said on Wednesday.

"The change is major as it comes after 36 years and the response has been encouraging. The target consumer profile for Medimix traditionally has largely been middle class and in the 20 plus age group.