Medimix soap brand relaunched - The Hindu

March 23, 2006

Cholayil Private Limited, an FMCG company with interests in toiletries, personal and health care, has relaunched its flagship soap brand Medimix in a contemporary new packaging with user friendly smooth edges. The new pack depicts the brand's ayurvedic heritage and contains information about Medimix's unique formulation of 18 herbs and its clinically proven benefits. The formulation and fragrance have been retained without any change, the company says in a release.