Brand Melam has been a house hold favourite for decades. Its recent takeover by the diversified AVA group has added further strength to this brand and is sure to delight the consumers. Over the years Melam has carved a respected name for itself owing to its quality products and authentic recipes. AVA group has intensified these efforts along with the set up of modern plant, strict QC norms and checks and by going deep in to the roots of Kerala to get authentic and some possibly forgotten recipes. AVA group is known for its quality products under the Brand name Medimix and Sanjeevanam, and has a very strong marketing and distribution muscle to reach the products at arm’s length to the consumer. This marketing muscle is now backing Melam brand to reach its wide range of products to the consumers not only in Kerala but across the globe.
True to its commitment to quality and authenticity, the group defines its brand vision and standards with same rigour.
Melam Brand Vision
We aim to be the most trusted, authentic, premium Indian food brand, that stands for delivering the regional taste diversity of India in all its authenticity and freshness to all our customers. Each of our products shall be created around natural produces and shall be curated to ensure that the taste, best represents the origins.
Our Brand Standard
We will ensure that Melam food products are manufactured, packaged and delivered to our customers while maintaining the highest order of quality and hygiene. We commit to continuously work, towards identifying and eliminating instances of adulteration, presence of heavy metals and pesticides in the entire supply chain originating from the farms. We shall strive to deliver nutritionally sound products and disclose complete and accurate nutritional information on our packaging. We will avoid the use of all artificial colouring agents in our products.